Once we’ve identified your ideal persona and how to communicate with them, we’ll work with you to create, produce and distribute that content. As an innovative digital agency we are across every new outlet that can generate and circulate content. These are tested before we recommend them to our clients as it’s important to us that we consolidate our efforts on areas we know work.
What we can provide you:
- Persona Profiling for Content
- Buyer Journey Analysis
- Content Ideation
- Content Production
- Content Promotion Strategy
- Content Reporting
What is Content Marketing Strategy + why does it matter?
Your brand is a collection of stories and the Content Marketing Strategy is the way you effectively communicate those stories to your audience. Each of your business objectives can become a core content piece, and as each of these pieces is created a clearer image of your brand unfolds. While each content piece should satisfy a core intention, your Content Marketing Strategy will be an ever evolving work in progress.
How do you create a Content Strategy?
Content Marketing requires a well thought out Content Strategy. The kind of content will depend on who you are communicating to and in what format. To understand this process we need to undertake a comprehensive profile of your chosen personas and how they interact with your brand and space. Our strategy comes directly from your clients and their needs. What are they looking for? What is important to them? What is the problem they are trying to solve? These are all key questions your Content Strategy should address.
Which Content Marketing approach is the best?
Packaging and delivering your content to your personas can be done in various ways. Creating core pieces to then leverage through your other channels will enable you to get the most out of what’s been produced. There are many tried and tested approaches that have worked in the past, but it’s the new, unexplored opportunities that often provide a greater outcome.
Let us create your Content Marketing Strategy. Book in a time to be inspired by our creative thinking and breakthrough ideas.