We want to discover your brand’s history to ensure the developments we make are in line with your vision and organisational objectives. Consistency is the key here, and while we are a digital agency we will look at all traditional channels for a holistic approach to your marketing strategy.
We will arm you with the tools you need to seamlessly communicate your message internally – and externally – by using consistent and strong frameworks.
We will provide you with the following:
- Brand Identity Design Strategy
- Branding Guidelines
- Style Guide
- Colour Palette
What is Brand Identity Design + why does it matter?
Brand Identity includes everything from your logo to the typeface, your tagline and the tone you communicate to your customers in. Brand Identity Design is made up of several key components and represents your organisation’s values, ideas, services and personality.
This is vital to your business for a number of reasons: it connects your offering to your target audience; it helps you become part of your customer’s life and your brand becomes an extension of their own identity. It’s your job to add value to their life, and this is where we can help.
Brand Identity Design is more than just creative logos.
Your logo, branding guidelines and style guide are definitely all core elements of your Brand Identity and Design, but the story should definitely not end there. In fact this is only the beginning, the story ‘outline’. What comes next give everything else context, and is about developing your brand’s personality illustrating how you will deliver on the promises you are making.
Your art direction, copywriting and the way your content sounds and feels all make up your Brand’s Identity. And it’s here that you establish a connection with your intended audience.
Contact us now to see the next development of your Brand Identity Design.