Search Marketing

When and how should Search Engine Marketing be used?

Search Engine Marketing is one of the fastest ways to drive traffic to your site. It uses advertising space that appears on the first page of search engines, which is especially useful if your are yet to rank high organically. Google AdWords is a key SEM platform which give you this exposure.

Google AdWords has two core networks: the Search and the Display Network.  The Search Network is a group of search related websites where your ads can appear, whereas the Display Network allows you to distribute your ads across a variety of other sites including news, blogs and sites complementary to your brand.

Your overall objectives will determine the types of ads we create and their placement.  There are many unique ways of engaging your audience in this space, and it’s our objective to find the one that will create the best ROI for you.

What we can provide:

  • Google Search Network Advertisements
    • Text Ads
    • Google Shopping
  • Google Display Network Advertisements
    • Banner Ads
    • Remarketing
    • Dynamic Remarketing
  • SEM Split testing + Reporting

Remarketing to boost your conversions

Remarketing is an incredibly successful SEM tool. This works by using information gathered from visitors to your site to create targeted messages that are served to them on other sites they may visit. These messages act as reminders to encourage them to come back to your site.

As these visitors have already spent time on your site, the likelihood of a conversion here is boosted.  Ask us about dynamic remarketing to take this to the next level.

Is Google Shopping for everyone?

If you’re running an ecommerce website that is price competitive or stocks in demand hard to find product, then Google Shopping is for you. This gives your brand a competitive visual edge in a Search Network which is mostly dominated by text. For users ready to purchase this is a powerful tool that will help close immediate sales.  

Like the sound of being on Google’s first page and having more return visitors to your site? Contact us today.